In the spring, Oku-Yugawara, the heartland of the Yugawara region, erupts in glorious color. The bright reds of camellia blooms compete with the delicate pink hues of the blossoming cherry trees. Soft spring skies and warm sunshine provide a perfect setting for family outings.

Cooled by gentle sea breezes, Yugawara offers refuge from the sweltering heat and frantic pace of the big city. In this season of light, the lapping of waves on the shore, the persistent drone of the cicada, and the crackle of evening fireworks leave unforgettable images on the ear as well as the eye.

In Autumn, a hundred shades of crimson and gold tint the forest-covered hills surrounding Yugawara, providing an unparalleled visual feast. The clear, brisk days of Fall are a perfect time for long walks in the countryside or for exploring the charming back streets of the town.

On a crisp winter evening, the town lies quilted under a soft layer of mist. Swathes of warm steam rise seductively from the many hot springs, lingering in the narrow streets and clouding the windowpanes.Yugawara is transformed into a romantic retreat where long winter evenings are meant to be shared.